Trade in sports nutrition is a business that can be opened with a small starting capital. Despite the wide distribution of products related to sports nutrition, there is no great competition in this market. Mostly small online shops predominate here, most of which operate on the territory of Moscow and the Moscow region. At the same time, as experts say, the growth of the sports nutrition market is about 10% per year
Contemporary sports nutrition is inherently a concentrate of proteins, amino acids, carbohydrates, minerals and is considered absolutely harmless. Often has the appearance of a powder, tablets or capsules. As a rule, sports nutrition is produced from natural products – milk, eggs, meat, soy. For people actively involved in sports, additional energy in the form of protein is essential – the basis of sports nutrition.
According to experts, a set of sports nutrition should include such products as: high-protein protein mixtures for muscle building (price – from 1,300 rubles per month), carbohydrates for rapid recovery of strength after a hard training (about 800 rubles) , creatine for increasing strength and endurance (about 600 rubles), L-carnitine for burning excess fat (about 600 rubles), vitamin and mineral complexes (also about 600 rubles).
The main consumers of sports nutrition are young people engaged in power sports at the age of 18 to 27 years, as well as professional athletes and fans of various sports.
It is advisable to open a business on sports nutrition in cities with a population of more than 100 thousand people, or where there are many sports schools, fitness centers, boxing clubs, FLCs, etc. In other words – there must be an appropriate audience for which the store opens.
How can I sell sports nutrition? There are several possible options:
Trade in sports and recreation complexes, sports clubs, gyms. You can negotiate with the administration of clubs at a percentage of the sale of goods. The sale of goods in this case will be carried out by club employees or sports. complexes;
Creation of a city Internet store for purchasing food remotely with home delivery;
Opening of the department of sports nutrition in the shopping center for 5-6 square meters. meters in a passable place.
The size of the start-up costs will depend on which trading format you select. If this is a trade department in the shopping center, the main costs will go to purchase commercial equipment, design a shop and purchase goods. This option is likely to be the most costly, including through constant rental costs and payment of wages to sellers.
If an online store is opened, the main costs will be associated with the creation of the site, its promotion and purchase of a small range of sports nutrition products. Plus this option is that you do not need to pay rent and pay. fee as in the first option, as with the whole amount of work can be handled without leaving home. But the disadvantage of this option is that the revenue will be less than when trading in the “live”. Ideally, of course, you need to combine the first and second option, then no client will leave you.
What is included in the assortment of the sports nutrition store:
Means for joints and ligaments
Amino acids, vitamins and minerals
Gainers (protein-carbohydrate mixtures)
This, in fact, the main goods store sports nutrition. At the start of business, with a limited budget, you should choose the most popular product positions. In the course of sales, you will see which item positions are better sold, whether you need to expand the range or not. In general, the purchase of the first batch of goods should go from 100 thousand rubles and more To increase sales, you can consult on sports nutrition. Alternatively, place a small article about a healthy lifestyle in the local newspaper, and link the advertisement to the article with the store. Activity in social networks, in urban forums, the creation of your own website, all this will only increase sales of the outlet.
One of the main tasks in organizing this business is to find suppliers of goods at low wholesale prices, so that there is an opportunity to make a margin of at least 50%. For example, the German company Milei supplies raw materials for sports nutrition at fairly low prices. If you find several similar suppliers – consider the half-done.
Do not forget about the quality of the purchased products. For each consignment of goods must be a certificate of product quality. It should be requested from the suppliers of the goods
As an organizational and legal form of a sports nutrition store, both PI and LLC are suitable. The system of taxation either imputed (UTII) or simplified (USN). More details about the choice of the taxation system can be found here. If you are planning to hire sellers, then you need to register with the Pension Fund of the Russian Federation as an employer. To hire an accountant does not make sense, since with all the buh. papers can be managed independently, or you can apply for help in the organization providing accounting accounting services.
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* Please note that all calculations presented in the record are of a conditional nature and are given as an example of the potential profitability of this type of activity. We recommend making calculations of the project payback before starting an activity